Ideas and more ideas. Ideas are birthed from a creative and innovative mind. Creative minds are not frustrated from a lack of answers. Instead, this roadblock is used as a catalyst to free up the mind, which will in turn give the rewards of unconventional thinking. Perkins Holdings is an idea generating entity, and through this idea generating process, innovations that appear impossible, can be implemented for the desired outcome. Although the creative process is an exhaustive time consuming one, later it produces results that prove to be credible and worthwhile.
Just producing creative ideas is not enough. Each idea must go through an intensive, thorough examination and filtering process, so ideas which cannot be implemented are immediately discarded. Some ideas look great on paper, but the time and resources required to implement them prove to be a great waste of effort. Innovation allows only feasible ideas to have time and resources spent on them. Perkins Holdings will only allocate time and resources on creative ideas that can be efficiently implemented.
With proper creativity and innovation, implementation is the default outcome. Creativity plus innovation equals implementation, which is required to begin the final actualization stage. Implementation is the start of the outcome, the process which verifies that the creativity and innovation processes were a success. Perkins Holdings starts strong and finishes strong. Starting strong and finishing strong requires that the “start of the end”, i.e., the implementation of the creative and innovative ideas, be put into action properly. It is through implementation that creativity can be realized and put to work, creating the desired outcome.
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